Boosting India’s Creative Economy: IIM Mumbai & Whistling Woods International Partner for MBA in Media & Entertainment

The inaugural batch commences in June 2026, with admissions conducted via CAT scores followed by interviews

Subhash Ghai and Prof Manoj Tiwari , IIM Mumbai & Whistling Woods Launch Landmark MBA to Boost India's Creative Economy

The Indian Institute of Management (IIM) Mumbai, a premier management institute ranked 6th in NIRF 2024 and Whistling Woods International (WWI), India’s premier institute for Film, Communication and Creative Arts partner to announce a landmark program in India’s Media & Entertainment educational landscape – IIM’s first-ever MBA in Media & Entertainment.

This pioneering MBA program marks a transformative step in bridging business leadership with the creative economy. By combining WWI’s industry-driven, experiential pedagogy with IIM Mumbai’s academic excellence, the program aims to groom professionals who can lead innovation and bring in world-class management skills to the rapidly evolving global Media & Entertainment (M&E) sector.

 

Prof. Manoj Tiwari, Director, IIM Mumbai view it as " a unique program and its curriculum spans the entire M&E spectrum including film, TV & OTT, corporate finance, data science, brand management, emerging technologies & IP, animation & comics business, and M&E law and ethics. Students will benefit from immersive sessions across both WWI and IIM Mumbai campuses, enriched by real-world case studies, live projects, and mentorship from top industry leaders. At IIM Mumbai, we take pride in our legacy of delivering transformative education. This collaboration with Whistling Woods International allows us to extend world-class, industry-relevant learning opportunities that will help shape India’s global leadership in M&E.”

 

“This partnership represents a new milestone in our commitment to excellence,” said Subhash Ghai, Chairman and founder, Whistling Woods International. “The collaboration with IIM Mumbai adds prestige and ensures our graduates are equipped with both creative vision and business acumen.”

 

Meghna Ghai Puri, President, Whistling Woods International, added: “WWI has always believed in education that integrates creativity, business, and industry relevance. Through this partnership, we are proud to bridge management education with applied creative learning and empower future leaders with holistic skillsets.”

 

Program Details

Graduates will receive a coveted IIM MBA, full alumni status, and access to a powerful professional network. The inaugural batch commences in June 2026, with admissions through CAT Score followed by personal interviews. Applicants must hold a recognized graduate degree with at least 50% marks (45% for SC/ST/PwD).

 

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